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Association Partnerships


MBDi partners with a number of associations in providing business development training programs. These 1 or 2 day programs are tailored specifically for the association and industry. Our partnership model has been highly successful in helping address the challenges facing many professional associations. Some of these challenges include:

  • Members are questioning the value they get from their membership subscriptions.
  • Associations face increasing competition and require more compelling value propositions and core benefits to retain and grow members.
  • 80% of professional associations have suffered as a result of the current economic climate.*
  • Decreasing membership, shrinking association dues and falling sponsorship interest result in associations seeking additional revenue streams.
  • Associations look to resources committed to retaining members through direct communication and not dependent upon providing additional member benefits with escalating associated cost to the organization.


    • MBDi has two partnership options available for professional associations:

  • Co-Branded Workshop Option:
    Association commits to holding no less than 2 training workshops per annum. Co-branding allows the association to market and brand the workshop. A revenue profit sharing agreement will be drafted to cover this option.

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  • Workshop Reseller Option:
    Market and resell seats for the Mastering Business Development® Executive workshop. A volume agreement will be drafted which provides a reduced price for increasing participant volume. Association can either pass discounts directly to members or use discounts as revenue.


    • For more information, use our contact form or if you would like to discuss this with a member of our sales team, please call 704-553-0000.

    *McKinley Marketing, 2009